Benedikt Berghof

Foto von Benedikt Berghof

Project leadership for digitalisation, CRM process optimisation, web & CX platform management, launch, relaunch & rollouts; digital product ownership, online marketing. Agile & hybrid project management.

Professional Career

  • Interim manager and consultant, freelance since 2002
  • Web platform manager EU-Markets at Korean car manufacturer
  • Project manager web platform launches, relaunches, rollouts (>25 markets)
  • Management supervisor, leading consulting team in international multimedia agency
  • Interim team leader at multimedia agency
  • Account manager in various marketing agencies
  • Studied advertising management, graduated as industrial engineer, University of Applied Sciences
  • Trained as a photographer, employed in a photo studio

Focus areas

  • Project leadership for digitalisation
  • Process optimisation, e.g. CRM, lead generation & marketing
  • Design and implementation of workshops, e.g. CRM
  • Digital business processes design and analysis
  • Web & Customer experience platform management, launch, relaunch & international rollout
  • Interim CRM solution development, customer experience optimisation
  • Interim product ownership
  • Digital marketing incl. AI-supported campaigns
  • Takeover of ongoing projects.
  • Agile way of working, highly experienced as product owner, Scrum-certified.

Selected case studies

  • Product Owner for the development of an interim CRM solution for a Korean premium car manufacturer:
    Successful safeguarding of business-critical CRM processes up to the go-live of the final Customer Experience Platform (Salesforce). Improvement of business operations design and the customer journey, lead generation & forecasting, test drive management.

  • Web platform management for Korean car manufacturer:
    Successful relaunch with rollout in more than 20 markets. Introduction of online product information management (PIM). Successful migration of >500 dealer websites to Adobe Experience Manager in a very short time frame.