Dirk Hoffmeister
Background of experience
More than 30 years experience in projects and sales in OE, OES and IAM business
Expert in margin improvement through targeted pricing and product range optimization.
Focus on international sales in automotive supply industry in stock corporations and family businesses (e.g. Continental, TMD Friction, BPW Bergische Achsen KG).
Education & Work experiences
- Academic studies of Geophysics
- Bachelor of Mechanical Engineering
- Project Engineer for air springs for rolling stocks
- Key Account Manager for air springs for SUVs and Light Trucks
- Managing Director for segment „Sleeve type air springs“
- Vice President Aftermarket Sales
- Sales Director Aftermarket OES
- Vice President Sales IAM Europe
- Consultant & Interim Manager
Core competence area
- Price analysis and price reform
- Price harmonisation
- Bonus systems in IAM Business
- Product portfolio optimization
- Margin increase by cost transparency and purposeful KPIs
- Brand integration in an existing product portfolio and multi-brand-strategy
- Establishment of efficient sales structures
Selected case studies
- Integration of an acquired brand and development of a 3-brand-strategy in the commercial vehicle business in Europe at a division of Continental - Success Story PDF
- Development and implementation of a global price reform for genuine spare parts at an internationally operating axle manufacturer - Success Story PDF
- Development and implementation of a European price harmonization at an internationally operating axle manufacturer - Success Story PDF