ABTF competence area: Sales & Marketing

Current situation in the industry

Manufacturing companies in the automotive market segment and the competitive supply industry are under extreme cost and time pressure. Among them also sales and marketing departments have to suffer. They need to cope with their increasing tasks with ever fewer resources. As part of the internationalization complex requirements are added, facing the sales departments of global automotive suppliers with immense challenges. Companies need to react faster to changing market situations. Due to the heavy workload from the daily business and often scarce resources, many companies often take advantage of such changes too late. Possible innovations therefore cannot be searched intensively and implemented very thoroughly.

Typical Projects

  • Restructuring of a German automotive components finisher that makes losses for years, turning him into a system supplier
  • Introduction of a key account management system involving development engineers and sales clerks
  • Increasing market and product knowledge of sales and development staff and establishment of the company as a competent development partner to the industry
  • Customer-oriented product developments

Our performance - your benefit

  • Analysis and implementation fulfillment
  • Goal and result orientation
  • Education, training and coaching

We not only assist you in analyzing and optimizing your sales and marketing department but we also take responsibility in the implementation.

"Turn dynamics to success" - customer-oriented sales strengthens the market position