Current situation in the industry

Production companies in the automotive market segment and the highly competitive supplier industry are under extreme cost and time pressure. This also affects sales, marketing and in particular pricing, which must be adapted to an increased cost situation and a changed market environment. In the course of internationalization, complex requirements are also being added, which pose immense problems for the sales departments of globally active automotive suppliers. Companies must react ever more quickly to changing market situations. Due to the high workload from day-to-day business and the usually scarce resources, many companies often do not use such changes as opportunities quickly enough or only react when the company has already run into financial difficulties.

Typical Projects

• Restructuring and streamlining the sales organization of a component manufacturer in the automotive supply sector that has been making losses for years, as well as introducing key account management
• Analysis of the price structure with subsequent development and implementation of a comprehensive price reform to sustainably increase the margin
• Setting up a classic multi-brand strategy involving product management and accompanying marketing measures
• Integration of an acquired or newly created brand into an existing product range with definition of the brand core and adjustment of the price structure
• Customer-oriented product development using the design-to-cost method

Our performance - your benefit

• Analysis and implementation from a single source
• Goal and result orientation
• Training and coaching

We not only support you in the analysis and optimization of your sales and pricing structure, but also take responsibility for the implementation.

"Turn dynamics to success" - customer-oriented sales strengthens the market position