ABTF Area of Expertise:
Marketing & Sales
Current Challenges
ABTF is customer-focused. All partners have international management experience in several corporate functions. Thus, the life cycle of products or services the automotive industry are accompanied consistently and competently.
In addition to functional areas of expertise such as development, purchasing, production, marketing / sales ABTF also features integrated areas of expertise such as Supply Chain Management, covering the value chain from procurement to production to distribution and marketing / sales based on safer and leaner business processes with information and material flows. Even the Competence Fields Quality Management, Finance / Controlling and Human Resources influences all corporate functions.
Driven by different complementary competence fields we are able to prosecute an extensive “Interface Management”.
Our performance - your benefit
- Analysis and implementation from a single source
- Goal and result orientation
- Training and coaching
We not only support you in the analysis and optimization of your sales and pricing structure, but also take responsibility for the implementation.
Typical Projects / Case Studies: Marketing/Sales/PR
- Restructuring and streamlining the sales organization of a component manufacturer in the automotive supply sector that has been making losses for years, as well as introducing key account management
- Analysis of the price structure with subsequent development and implementation of a comprehensive price reform to sustainably increase the margin
- Setting up a classic multi-brand strategy involving product management and accompanying marketing measures
- Integration of an acquired or newly created brand into an existing product range with definition of the brand core and adjustment of the price structure
- Customer-oriented product development using the design-to-cost method
Your Contact Person
Let us advise you on interim management for marketing & sales matters.
Sigurd Gottschalk
ABTF Senior Partner
Core Competencies: Finance, Controlling, Organization
Our Industry Focus
We specialize in management roles in the automotive, mechanical engineering, and defense industries.
Our range of services covers manufacturers and suppliers from the following industry segments:
- Passenger cars
- Motorcycles
- Commercial and specialty vehicles, including defence
- Aviation technology, including defence
- Rail technology
- Suppliers from the mechanical engineering, metal and plastics processing, mechatronics, and electronics industries, as well as software development