Case study: Developing and implementing a diversification strategy involving Far East production sites
Costumer
- Automotive supplier
- approx. 15,000 employees worldwide
- Production sites in Europe, Asia, America
Problem
- Lack of profitability of a German production site
- Low product and market expertise in senior staff
- Limited product quality through unfavorable manufacturing processes
Task
As part of an interim management project: Appraisal, world market analysis with benchmarking, evaluation, comparison with Group standards, developing a strategy, expanding its product portfolio by including a Far East supplier while protecting the domestic production facility, increasing employee competence through training, improving product quality through changes in the manufacturing process
Duration
- 12 months
Result
- Significant increase in the profitability of the company
- Expansion of the product portfolio
- Sales of new products to existing customers
- Favorable average price
- Inclusion of a far-east manufacturer in the consolidated operations including supply chain management and quality management
- Optimization of existing production processes
- Strengthening the skills and development towards a system supplier and development partner